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A cloud ERP for Saudi companies

Your whole business, connected in one place.

Subra is an enterprise resource planning (ERP) system that brings finance, inventory, sales and HR together on one cloud platform, for companies that want to see their business clearly and decide with confidence.

Compliant with both phases of e-invoicingArabic and EnglishMobile appA separate database for every company
The Subra home screen: sales, purchasing, accounting and HR numbers on one screen
Accounting software or an ERP?

Accounting software, or a real ERP?

Most accounting software is built for one job: issuing invoices and filing the VAT return. That is enough until your business grows and needs inventory, purchasing, point of sale, sales follow-up or HR, and you find yourself paying for add-ons and extra users, or for a whole second system that doesn't talk to the first.

Subra is a complete ERP from day one. Turn on only what you need, add the rest whenever you need it, all on one database.

Accounting software only

  • Invoices and the tax return; everything else needs other software
  • Inventory, purchasing and staff in separate systems
  • Entering the same data more than once between systems
  • Scattered reports that never give you the full picture
  • The bigger the company, the more systems and subscriptions

Subra

  • Accounting and e-invoicing as part of a complete system
  • Sales, inventory, purchasing, point of sale and staff in one system
  • Every transaction is recorded once and appears in every department
  • Dashboards that bring all the company's numbers onto one screen
  • Start with what you need and add modules as your business grows
Why Subra

Goodbye to ten systems. One system is enough.

Sales, purchasing, inventory, accounting and staff on one set of data, so you don't move your numbers between separate programs or reconcile spreadsheets at the end of the month.

Cloud, with a mobile app

Works in the browser and the mobile app, with no hardware, installation or maintenance.

Arabic first

Every screen, report and printout in Arabic and English.

Connected

Every sale or purchase updates inventory and accounting automatically.

Independent and secure

Every company has its own system, database and backups.

Subra 5

Everything a company needs to start on day one

Seven connected modules working on one set of data, starting from SAR 1,490 a year including VAT, and you add what suits your business whenever you need it.

Customer management

Opportunities, sales stages and follow-up.

Accounting

Complete Saudi accounting with VAT.

ZATCA integration

Invoices are sent to the Fatoora platform and cleared automatically.

Tax reports

The VAT return, ready to file.

Contacts and calendar

Customers, suppliers and appointments in one place.

Dashboards

A dashboard for every department with real-time numbers.

Reports

In Arabic and English, for printing and exporting to Excel.

Everything in Subra 5
From inside the system

Real screens from Subra

Every department has its own dashboard, and all the apps are in one menu. Choose a department to see its dashboard.

Integration with ZATCA (Zakat, Tax and Customs Authority)

Your invoices are cleared the moment you issue them.

A Saudi tax invoice with a QR code and the official riyal symbol, plus a ready Saudi chart of accounts and taxes with the VAT report.

  1. Phase oneIssuing and storing e-invoices.
  2. Phase twoIntegration with the Fatoora platform.
  3. Instant clearanceEvery invoice is sent and cleared automatically.
  4. Tax reportsThe VAT return, ready to file.
A tax invoice from Subra with a QR code and the riyal symbol
A real tax invoice from the system (demo data)
New

Reading supplier invoices

Two ways to enter purchase invoices without typing them in.

Reading the invoice barcode

Upload the supplier invoice (PDF or image) and the system reads the ZATCA barcode:

  • The supplier and their VAT number
  • Date, total and VAT
  • Creates a draft invoice ready for review
  • Adds a new supplier with their VAT number automatically

Reading the full invoice (OCR)

Reads the full invoice with its lines from a PDF or image:

  • Every line with quantities and prices
  • In Arabic and English
  • Several invoices at once
  • Alerts you if the total doesn't match the sum of the lines

The invoice stays a draft for review before confirmation, and both options are turned on from the settings.

Customer follow-up

Every sales opportunity in sight, from first contact to closing.

Clear sales stages for every team: new, qualified, proposed and won opportunities, with their expected value and win rate, plus reminders and activities for every salesperson.

Sales stages

A drag-and-drop board for opportunities, with the expected revenue of every stage.

Activities and reminders

A call, meeting or follow-up, with a date and an owner, so no opportunity slips away.

From opportunity to quotation

The quotation is created from the opportunity in one click and sent by email or WhatsApp.

The Subra customer management dashboard: the sales pipeline by stage, opportunities by salesperson and deals expected to close
Two ways to sell and deduct stock

Sell the way that suits your business

The company chooses in the settings: both ways, or invoice only. Either way the cost of sales entry is posted automatically, and a return puts the quantity back in the warehouse.

Through a sales order

Quotation←Sales order←Delivery from the warehouse←Invoice

Suits supply, projects and large orders.

Directly by invoice

One invoice←Quantity deducted on confirmation

Suits counter sales, wholesale and showrooms.

Van sales

Your sales team on Google Maps, moment by moment.

Know where every salesperson is now, which customer they visited and how much of their route is left, from one screen. And the salesperson sells and collects from their van stock, even offline.

The live map in Subra: salespeople's vans and customer locations on the map

Live tracking

Every salesperson's location on Google Maps in real time.

Route

The daily visit route with navigation to every customer's location.

Geofenced visit check-in

A visit is only recorded when the salesperson actually reaches the customer's location (geofence).

Van sales details
The Subra cashier screen: items by category, the cart and the total with VAT
Point of sale

Fast counter sales, with inventory updated instantly.

A fast touch-screen sales screen for the showroom, branch or event: choose the item, take cash or card, and a tax receipt is printed. The quantity leaves the warehouse and the entry is posted to accounting automatically.

Color-coded categories and items

Reach any item with a tap or a barcode scan.

Tax receipt

With a QR code, compliant with e-invoicing.

Closing the shift

Counting the cash drawer and matching it with sales at the end of the day.

Industry solutions

Specialized add-ons that work inside the same system

No separate system for contracting and no other program for real estate: every add-on reads from the same customers, inventory and accounts.

Contracting

Bills of quantities, progress claims, retentions and subcontractors, with budget against actual for every item.

Real estate

Lease and sale contracts with payment schedules, and automatic rent invoices with VAT.

Project management

Tasks, stages, deadlines, working hours and the cost of every project.

Manufacturing

Bills of materials, manufacturing orders, material consumption and product cost.

Point of sale

A cashier on any device with a tax receipt, connected to inventory and accounting.

Subscription management

Monthly and yearly subscriptions with recurring invoices and renewals.

Asia, the AI assistant

Add-on

Ask her in Arabic about your company's data and she answers with numbers and links to the records. An AI assistant built for your company.

Plain-language questions

No reports or filters: write your question the way you'd say it to a colleague.

Answers with numbers

With direct links to the records involved.

With your own permissions

You only see what your role in the system allows.

Creates documents

Prepares reports, quotations, statements and receipts as PDF or Excel, and sends them.

Collects data

Turns a conversation into an organized record: a request, a complaint, customer details or a survey.

Speaks many dialects

Modern Standard Arabic, Saudi, Gulf and Egyptian dialects, English and other languages.

HR and payroll

Built on the Saudi Labor Law

From the employee file to the payroll run and end of service, and employees serve themselves from their phones.

Employee file

Documents, dependants, insurance, visas, letters and penalties.

Geofenced attendance

Check-in from the phone with face or fingerprint, accepted only inside the geofence set for each work site, with shifts.

Time off

Balances, requests and approval.

Payroll

Payroll runs, advances and salary components without programming, with the accounting entries.

Saudi requirements

GOSI and end of service in one click, the Wage Protection System, Saudization and overtime.

Self-service

Employees request leave or a letter and see their payslip from their phone.

New

Employee expenses from the phone

From a photo of the receipt to the accounting entry in four steps.

  1. Snap the receiptThe employee photographs the receipt from self-service on their phone.
  2. Automatic fillFrom the barcode: amount, date, shop and VAT, and the system learns the category from past expenses. With the OCR add-on, a receipt with several categories is split, such as a hotel: room and dinner.
  3. Approval cycleReady and adjustable up to 3 or 4 levels: the direct manager, then the finance manager, then the general manager for amounts above SAR 5,000.
  4. Accounting entryAn entry to the expense account with recoverable input VAT, and an amount due to the employee that is paid directly.
The platform

Fast and secure, andready from day one.

We set up and configure the system for you, and train your team. No hardware, installation or maintenance on your side. And Subra is on your phone as an app, with the same numbers.

Subra on mobile

Mobile app

Installs as an app with notifications and touch-friendly screens.

Fully Arabic

Menus, screens and printouts in Arabic, and English in one click.

Printouts with your identity

Documents with the company's logo and colors.

Independent data

Every company has its own system and database, shared with no one else.

Daily backup

A copy of the data and files every day, with the option to restore.

Precise permissions

Every user sees only what concerns them, based on their role.

Infrastructure and operations

A platform that runs your system for you.

From the moment you subscribe: automatic setup, your own domain, backups and continuous monitoring, with no technical work on your side.

Instant setup

Confirm the subscription and the company's system is created automatically, with the subdomain and security certificate, ready within minutes.

Your own domain with automatic SSL

Use your company's domain to sign in to the system, and the security certificate is activated automatically with no manual steps.

Automated backup

Daily, weekly and monthly copies with a clear retention policy, and one-click restore from the portal.

Continuous monitoring

We monitor the system's performance, CPU, memory and storage around the clock, and fix a problem before you notice it.

Packages and modules as you need them

Your package's modules are installed automatically, and you move to a higher or lower package easily whenever you need.

Free trial

A set trial period that starts immediately and turns into a paid subscription easily, without losing your data.

Integrations

Connected to the parties you deal with

WhatsApp, SMS, payment gateways and online stores, in one place.

WhatsApp

Send documents and messages, and replies appear in the customer's record.

SMS

Through Taqnyat, Unifonic or Msegat, with your own account and a message log.

Telegram

A dedicated bot that sends documents and receives replies.

Paymob

Online card payments, available to everyone.

Other payment gateways

Amazon Payment Services, Stripe and PayPal on request.

Online stores

Salla, Zid and Shopify integration: orders come in and stock updates automatically.

Your whole business in one connected system.

Start with Subra, and we set up your company's system for you.